Pragmatic Marketing Framework

I just finished a great three-day seminar on the Pragmatic Marketing Product Management Framework. The framework focuses on starting any product design by looking at market problems and the people in the market, instead of the technology that is being developed. Although the framework is geared toward the building of technology products, the idea of focusing on users, markets, and their problems at the start of a development effort can be applied to many industries. How many ecommerce, travel, or financial services websites have features that are there because the engineers could build them instead of a consumer saying they needed them? The framework includes many methodologies found in user centered design, including contextual inquiry, interviews, personas, usage scenarios, and focusing on user tasks and goals. The framework also provides solid boundaries between product management and development activities. Learn more at