I’ve come to the conclusion that the real power of Twitter is not the ability to broadcast your thoughts to the masses — it’s that little gray Follow button on every profile.
I’ve been tweeting, following, and generally twittering along for about eight months and what I get the most value from is the people I follow. Think about it, there’s not many ways to get great tips, tricks, and links to UX sites and discussions handed to you with the ease of a hallway conversation. I don’t work with Jason Santa Maria or Dan Cederholm (or any of the other great people I follow), but if they have a great resource to share it pops up on my iPhone during the morning or evening scroll through my TwitterFon updates. It’s much easier than managing multiple feed subscriptions and is available on all my computers and my iPhone without having to manage feeds for multiple devices. And if they are tweeting about things that don’t matter to me, I just scroll passed to the tweets that interest me.
For some people — marketers especially — the power of Twitter is in the ability to connect and communicate with people. And they are right, for what they are trying to accomplish. For me, and for what I hope to gain, the power is all in the little gray Follow button.