With the launch of the iPad a few days ago we’ve been bombarded with countless commentaries and critiques of the user experience and potential new business models made possible by Steve Jobs’ “magical” new product. But sometimes you just have to sit back, relax, and watch someone totally engage with a product to remember why it is we UX designers live to create great experiences — we do it because it’s just plain fun.
A video surfaced on YouTube this week of a two-and-a-half-year-old girl playing with an iPad while her dad asked her to do different things. The dad, Todd Lappin, on whose telstarlogistics YouTube channel the video first gained attention, wrote that his daughter likes to play with his iPhone, but that this was her first iPad experience. While she clearly enjoyed herself, she also stumbled in a few places based on her previous experience with different devices (and who hasn’t seen that before).
The joy in this is seeing her complete immersion in the moment. She’s happy and excited not because of great UX or technical accomplishments, but because she’s having fun. It’s a great reminder of why we get up every day and do what we do.