Yahoo Bus Stop Derby

Now this is just fun and cool and engaging.

Yahoo recently rolled out a marketing campaign for its mobile apps called Yahoo Bus Stop Derby that lets people at 20 San Francisco bus stops play games against each other. The derby features four games played on 72-inch LED touch screens at the bus stops. The games allow people to indicate the neighborhood they live in for an added element of citywide competition. The campaign ends Thursday and the winning neighborhood wins a concert by the band OK Go (North Beach was winning this afternoon).

Further proof that the convergence of wireless and multi-touch technologies is changing everything.